Insanity is defined as "in a state of mind that prevents normal perception, behavior, or social interaction; seriously mentally ill." Insanity in this case relates to playing a game with an obviously deranged box that thrives on being clicked. Just look at his face - you wouldn't want to meet this box in a dark alley at night. Worse still, you wouldn't want to meet this box late at night in a dark alley without a functioning mouse at hand.
Putting the craziness of this box aside, it is your objective in this addictive game to click the hell out of the box and help him get to the other side alive. For goodness sake, do not let the box die. He may be insane, but he is of importance in the scheme of things. What would the world be like if you allowed all the crazy boxes to die? What I ask you?
Good luck, help the insane box, win the game. That's all there is to it. *makes vulcan peace sign" Live long and prosper.