Welcome to the Happy Mart, the happiest place in the fwgerverse! Where dreams really do come true, where you enter glass elevators and fly over cities, where you have an unlimited supply of chocolate for the rest of your life. Well, maybe not quite all those things, but it is a mart... a happy one. Actually, only as happy as you make the peeps inside feel. And to make them happy you must build the best mart in various cities, upgrade it, buy things for it, make it the bestest chain of marts in the world... the fwgerworld!!
So now you know. You're in charge of the Happy Mart franchise biz. Don't run the biz to the ground, make it become an empire, one that rivals even the evil Freakbook, Gobble or Pear empires, which seem to be ruling the world.
Crush them beneath your marty feet and show them a Happy Mart is better.
Basically upgrade, buy, upgrade and buy again. Do things right and the peeps entering your store will make u money and get u more customers. Screw up and the peeps will leave with the dreaded unhappy face... u ... do ... no ... want ... that.