Swim Ish, SWIM! Mr Ish, the fish is out for his daily exerswim. He does this to keep the weight off and the ladies interested ;)
Mr Ish lives in the ocean, which is fine, except for the fact that it is full of many dangerous things that can hurt him, or worse still kill him. So while you play this game, keep in mind Mr Ish's needs for survival. You're swimming up and down, left and right, trying to get as far as you can, without being blown up by mines, eaten by other fish, cut in half by clams or numerous other things.
It's a skill game with upgrade possiblities and the desperate need for a cute fish to stay alive. You had better not let Mr Ish down, he is such a cute, cuddly, lovable fella, and the world would be a lesser place without him. Swim well, swim safe, swim far!